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Facebook Certified Community Manager Sample Questions:
1. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?
A) The link and video post garnered more awareness than the picture post
B) The picture post is the most successful if reach is more important than engagement
C) The video post should be promoted with ads if the primary goal is engagement
D) The link post should be promoted with ads if the primary goal is reach
2. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?
A) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
B) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
C) Research all existing podcasts in the industry and find content that has not been produced previously
D) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
3. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)
A) Survey community members
B) Study engagement trends on the school's Facebook Page
C) Analyze drop-off for video content
D) Interview alumni
4. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?
A) Host live video Q&A sessions in the group where the influencers host the session
B) Host a Q&A on Instagram Stories where members can submit questions to influencers
C) Share exclusive access to the influencers Page and content for members
D) Post content customized by the influencers into the group and boost the posts
5. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)
A) New members over time
B) Number of comments
C) Posts created by administrators
D) Members who invited friends
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A,D | Question # 4 Answer: A | Question # 5 Answer: A,B |





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