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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

Which of the following methods is used to collect Shopper Data at the point of sale?

A. Scanning items at checkout typically tied to Household Loyalty Cards
B. Tracking mobile devices in households
C. Shipping products from manufacturers
D. Analyzing online search queries

Question 2

What are the three steps of Rolfe's Reflective Model for storytelling?

A. 'Why?', 'How?', and 'What Next?'
B. 'What?', 'So What?', and 'Now What?'
C. 'What If?', 'Why Not?', and 'What's Next?'
D. 'Who?', 'What Happened?', and 'What Now?'

Question 3

What does Shrink % measure in inventory management?

A. The percentage of inventory replenished to maintain stock levels.
B. The percentage of inventory sold during a specific time period.
C. The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
D. The percentage of profit generated from promotional activities.

Question 4

Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

A. Retail POS Data and Syndicated POS Market Data
B. Focus Groups and In-Store Observations
C. Loyalty Card Data and Household Panel Data
D. Social Media Analytics and Web Traffic Data

Question 5

Which of the following is an effective technique for creating compelling stories using data and analytics in category management?

A. Focus on presenting data in a concise and persuasive format.
B. Rely on visuals without providing context or narrative.
C. Focus solely on the technical details of the data.
D. Include as much data as possible to ensure thoroughness.

Solutions: