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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

A) Out new mobile app
B) Download out new mobile app here
C) Download now

2. A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

A) The send is canceled when the approval is withdrawn.
B) The Send is paused unit is approved again.
C) The originally approved version of the email will be sent.

3. Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A) The new email address is from an unsupported domain.
B) The email address has not been updated in All Subscribers.
C) The customer has not opted in again with the new address.

4. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) The template must be approved before updates are reflected.
B) The email must be recreated using the updated template.
C) 'Update Email Now' needs to be applied to each email.

5. Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Engagement Scoring
B) Einstein Engagement Frequency
C) Einstein Messaging Insight

Solutions: