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Salesforce Email Essentials (EEB101) Sample Questions:
1. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
A) Templates provide the ability to create email messages using content blocks.
B) One template can only be used for one email, maintaining brand standards.
C) Emails can be formatted for desktop and mobile without extra coding.
D) HTML developers are needed to build templates, but not emails.
2. A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?
A) Data Extract Activity
B) Audience Builder
C) Drag and Drop Segmentation
D) Profile Attributes
3. NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?
A) Data Filter
B) SQL Query
C) Filter Activity
D) Filtered Group
4. A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)
A) Data Extract Activity
B) Send Definition
C) Drag & Drop Segmentation
D) Query Activity
5. What information and data about the performance of an individual send can be exported from the tracking details?
A) Performance data on the Overview Tab
B) Subscribers who click on a specific link
C) Images showing how the email rendered on different devices
D) Number of clicks from mobile devices
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C,D | Question # 5 Answer: B,D |





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