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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

A) Set the column representing the Subscriber Key as a Primary Key
B) Relate the Email address to the Suscriber Key
C) Set the Email address column as a Primary Key
D) Check the "Is Sendable" option

2. A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

A) Web Collect
B) Data Filter
C) Subscriber Group
D) Send Log

3. A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?

A) Blocked Bounce
B) Hard Bounce
C) Undeliverable
D) Soft Bounce

4. A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

A) Create a folder structure prior to importing assets.
B) Import duplicate copies of content for different messages or groups.
C) Focus on creating and importing content for one primary channel.
D) Review permissions and roles for users accessing Content Builder.
E) Establish a naming convention optimized for search.

5. Which file type delimiter is available in the Import Wizard? (Choose 3)

A) Other
B) Pipe
C) Tab
D) Fixed Length
E) Comma

Solutions: