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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?

A) Mobile framework.
B) Mobile starter store.
C) Commerce light.
D) Mobile shopping studio.

2. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Social analytics.
B) Customer behavioral segmentation.
C) Linear regression.
D) Market basket analysis.

3. Marketing focus is shifting from outward bound / mass media to:

A) building a 1:1 interaction with the customer
B) cable television infomercials
C) up-sell potential via outbound calling centers and automated dialers
D) product placement in movies and television shows

4. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) All of the above.
B) Unica
C) Cross-channel campaign management.
D) Customer segmentation.

5. Which of the following complete the sentence; Smarter Commerce Offerings

A) can be deployed together, or independently, based on business need
B) must be deployed in conjunction with each other for maximum benefit
C) must be deployed in a prescribed order, based on technical requirements
D) may not be deployed in conjunction with existing ERP systems

Solutions: