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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

A) Absolutely! You can count on my vote on election day as a thank you for giving me this work.
B) I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.
C) Absolutely! I believe in your platform and know you will be a great representative for our city.
D) I am not planning on voting in this election.

2. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Only the managers who will not be laid off be interviewed.
B) Interviews be conducted after layoffs have occurred.
C) Volunteers from the entire group be solicited for interviews.
D) A random sampling of the managers be interviewed.

3. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) accurate graphics in all our communications.
B) procedural instructions in all our communications.
C) legal choices in all our communications.
D) strategic content in all our communications.

4. Benchmarking is a critical element of communication research because it:

A) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
B) contributes to the improvement of communication effectiveness by identifying best practices.
C) can take the place of primary research methods.
D) identifies communication practices that can be easily introduced into the organization with minimal modification.

5. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.
B) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
C) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.
D) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.

Solutions: