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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

A) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
B) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
C) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
D) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget

2. Which of the following is the MOST important role in strategic communication during digital transformation?

A) Technology training plans
B) Change management communication
C) Employee engagement surveys
D) Selection of communication tools

3. Which activity helps a senior-level strategic communication professional be MOST effective?

A) Attending all senior management meetings
B) Reviewing all written material before it is released
C) Being proactive
D) Monitoring social media

4. The corporate communication function in a large corporation should report to which business unit?

A) Human Resources
B) CEO or other top executive
C) Investor Relations
D) Marketing and Advertising

5. In the early stages of communication during a crisis, after communicating regret and concern, the next MOST important focus for communication is:

A) communicating the facts that are currently available.
B) placing the responsibility for the crisis on the appropriate party.
C) indicating what the authorities are doing to address the crisis.
D) describing the steps the organization is taking to address the situation now and in the future.

Solutions: