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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question 1

What filter container would you use for isolating a behavior in a specific section of your website?
Response:

A. Session container
B. Person container
C. Event container
D. Audience container

Question 2

Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A. Use the Segment Overlap feature.
B. Apply a calculated metric for cross-channel activity.
C. Reprocess the data ingestion rules.
D. Enable identity resolution using the customer email address.

Question 3

Which component should be used to calculate average purchase value per customer in Adobe CJA?
Response:

A. Calculated Metrics
B. Data View Manager
C. Profile Attribute Mapper
D. Campaign Tracker

Question 4

You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:

A. Custom Time
B. Session
C. Conversion Time
D. Person

Question 5

Which actions should be performed before generating a trend analysis report in Adobe CJA?
(Select two.)
Response:

A. Create Data Export Rules
B. Enable Real-Time Data Sync
C. Define Metrics and Dimensions
D. Apply a Date Range Filter

Solutions: