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Microsoft MB-260 exam covers a wide range of topics related to customer engagement solutions, including customer data management, customer data analysis, customer insights, customer journey orchestration, and customer engagement automation. MB-260 exam is designed to test the candidate's understanding of these topics and their ability to use the various tools and technologies available in Microsoft Dynamics 365 to deliver effective customer engagement solutions.
The MB-260 exam is designed for individuals who have technical experience in data storage, analysis, and usage. This test can be taken by data architects, marketing professionals, business analysts, and data scientists, who want to develop their knowledge in customer data analytics using Microsoft's Customer Data Platform. Through MB-260 exam, candidates can prove their expertise in creating impactful customer experiences by understanding data and delivering effective customer insights with Microsoft's tools and software solutions.
NEW QUESTION # 25
You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.
Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. All source records
- B. Matched records only
- C. Matched and non-matched records
- D. Unique matched records
- E. Unique source records
Answer: B,C,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/match-entities
NEW QUESTION # 26
You are a Customer Data Platform Specialist. You successfully installed the Customer Card Add-in and the required add-in control in Dynamics 365 Sales app. You need to show customer enrichment data from audience insights in the Dynamics 365 Sales application.
Which two statements must be true for you to show the required data on a Customer Card Add-in control? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Active enrichment is applied to customer profiles.
- B. Contacts from Dynamics 365 Sales are included in the audience insights unification process.
- C. Customer details control is successfully installed and added to the Contact form.
- D. Measure Control is successfully installed and added to the Contact form.
Answer: A,B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
NEW QUESTION # 27
Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles dat
a. Your team is manually running the custom machine learning workflows.
Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?
- A. Your team can set up scheduled refreshes that allow your workflow to run automatically.
- B. Your team needs to manually trigger your custom machine learning workflows.
- C. You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.
- D. Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab
NEW QUESTION # 28
You configured two segments:
1. A segment to find customers who frequently purchase one type of product
2. A segment to find customers who frequently purchase a different type of product You need to understand what attributes differ between these two groups of customers.
What can you configure Microsoft Dynamics 365 Customer Insights to do with a segment differentiator analysis? Each correct answer presents part of the solution.
NOTE; Each correct selection is worth one point.
- A. Analyze a segment compared to all customers.
- B. Analyze customer fields and measures.
- C. Ignore difference scores lower than a set threshold
- D. Analyze predictions and enrichments.
Answer: A,B
NEW QUESTION # 29
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist.
Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 30
Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles data. Your team is manually running the custom machine learning workflows.
Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?
- A. Your team can set up scheduled refreshes that allow your workflow to run automatically.
- B. Your team needs to manually trigger your custom machine learning workflows.
- C. You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.
- D. Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab
NEW QUESTION # 31
Your organization is implementing Microsoft Dynamics 365 Customer Insights. You want to make sure that you address duplicate records in your source data.
You need to define the deduplication rules to select which duplicate record should be kept.
Which three options should you select? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Most recent
- B. First imported
- C. Importance
- D. Least recent
- E. Most filled
Answer: A,D,E
NEW QUESTION # 32
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines?
Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Output data store parameter name
- B. Entity name
- C. Web service that contains your model
- D. Output data store path
Answer: A,B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
NEW QUESTION # 33
You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.
One of the requirements for the new business-level measure is to add a dimension of the city for each business account.
What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?
- A. Use the default "CustomerlD* dimension when creating the measure.
- B. Remove the default "CustomerlD* dimension when creating the measure.
- C. Remove the default "AccountlD" dimension when creating the measure.
- D. Use the default "AccountID" dimension when creating the measure.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2b
NEW QUESTION # 34
You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.
The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.
Which statement is correct when considering audience insights for business accounts versus individual consumers?
- A. The out-of-the-box product recommendation prediction model is available for business accounts.
- B. Business accounts and individual consumers share the same audience insights environment.
- C. Data ingestion features are different for business accounts and individual customers.
- D. Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/work-with-business-accounts
NEW QUESTION # 35
You are a Customer Data Platform Specialist. You are implementing a scheduled refresh in audience insights.
Which two statements are correct when describing scheduled refreshes? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. When you configure a refresh schedule to run daily, you must define the time zone and time when the refresh needs to run.
- B. Scheduled refresh is not available in trial environments and can only be configured for production instances.
- C. The refresh schedule can be applied to selected data sources or specific entities within these data sources.
- D. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.
Answer: A,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segments?tabs=b2c
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab
NEW QUESTION # 36
You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization's Azure Data Lake. You need to enable data profiling for the entity within the data source while creating it.
Which three actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-common-data-model
NEW QUESTION # 37
You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.
Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview
NEW QUESTION # 38
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification process?
Answer:
Explanation:
Reference:
https://powerobjects.com/customer-insights/microsoft-dynamics-365-contacts-to-customer-insights/
NEW QUESTION # 39
You are a Customer Data Platform Specialist. Your company uses audience insights as their Customer Data Platform.
The marketing team wants to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.
Which five actions should you perform in sequence to create this insight? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Text Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c
NEW QUESTION # 40
You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.
Which validation is necessary to satisfy the sales team's requirement?
- A. Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.
- B. Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.
- C. Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.
- D. Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales
Answer: B
Explanation:
Explanation
Ability to use segments from the audience insights to generate marketing lists:
The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)
NEW QUESTION # 41
You have data that needs to be loaded from Microsoft Dataverse into an instance of Microsoft Dynamics 365 Customer Insights.
You need to create a data source that connects to a Dataverse-managed data lake.
Which three statements do you need to be aware of when creating the connection?
NOTE: Each correct selection is worth one point.
- A. You can select additional Dataverse tables for synchronization after the data source is created.
- B. Multiple Dynamics 365 Customer Insights data sources can simultaneously use the same Dataverse managed data lake.
- C. You must create a new data source if you need to connect to a different Dataverse managed data lake later.
- D. The table count for the data source will stay at zero (0) until all selected tables are synchronized.
- E. Any user account with read permissions on Dataverse tables can be used to select tables for synchronization.
Answer: C,D,E
NEW QUESTION # 42
You are implementing a scheduled refresh in Microsoft Dynamics 365 Customer Insights.
You need to describe scheduled refreshes to your colleague.
Which two statements should you convey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.
- B. When you configure a refresh schedule to run dairy, you must define the time zone and time when the refresh needs to run.
- C. Scheduled refresh is unavailable in trial environments and can only be configured for production instances.
- D. The refresh schedule can be applied to selected data sources or specific tables within these data sources.
Answer: B,D
NEW QUESTION # 43
You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.
Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. The 'Review mapped fields' section shows all attributes for which a semantic type is automatically identified.
- B. The 'Define the data in the unmapped fields' section shows attributes that are not automatically mapped to a semantic type.
- C. Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.
- D. Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities
NEW QUESTION # 44
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by changing columns with numbers to integer number format, which includes fields such as price, number of purchases, and postal code. You should convert primary key to integer number field if it contains only numbers. Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 45
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To pass the Microsoft MB-260 certification exam, candidates must have a solid understanding of the Dynamics 365 Customer Insights platform and be able to apply that knowledge to real-world scenarios. They must also be able to demonstrate their ability to use the platform to create value for their organizations by improving customer engagement and driving business growth.
PDF (New 2024) Actual Microsoft MB-260 Exam Questions: https://lead2pass.testvalid.com/MB-260-valid-exam-test.html