Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
How much CRT-550 Exam Cost
The price of the CRT-550 exam is $200 USD.
Who should take the CRT-550 exam
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Salesforce CRT-550 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 10% | - Build custom reports and dashboards - Analyze campaign performance metrics - Configure tracking and attribution - Create and interpret standard reports |
| Email Marketing | 20% | - Manage subscriber preferences and suppression - Configure deliverability settings - Implement personalization and dynamic content - Design and develop email content |
| Discovery and Scoping | 15% | - Identify key stakeholders and decision-making process - Determine the appropriate implementation approach - Assess customer readiness and identify gaps - Gather customer business requirements |
| Marketing Automation | 20% | - Design and configure automation workflows - Implement journey builder strategies - Configure decision-based and engagement-based activities - Create and manage email activities |
| Data Model and Segmentation | 20% | - Design and implement contact data model - Create and optimize segmentation strategies - Build and manage data extensions - Implement contact filtering and list management |
| Marketing Cloud Configuration | 15% | - Set up and manage business units - Manage users, roles, and permissions - Configure data management and data extensions - Configure Marketing Cloud account settings |
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