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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

Section	Weight	Objectives
Data Management and Segmentation	20%	- Segmentation 1. Audience targeting and exclusion 2. Filters, queries, and SQL - Data modeling 1. Data extensions vs. lists 2. Contact model and data relationships
Analytics and Reporting	15%	- Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics - Advanced analytics 1. ROI measurement and attribution 2. Data extracts and tracking
Concepts of Marketing Cloud Engagement	15%	- Technical architecture 1. Data model and relationships 2. Integration patterns with Sales/Service Cloud - Key terminology and concepts 1. Marketing Cloud Engagement vs. other Marketing Cloud products 2. Core concepts: journeys, messages, content, audiences
Journey Builder and Automation	20%	- Journey Builder fundamentals 1. Entry sources, activities, and flows 2. Goal and exit criteria - Automation Studio 1. Automation activities and scheduling 2. Data management and file transfers
Discovery and Requirements	15%	- Solution design 1. Create a scalable solution architecture 2. Map requirements to platform capabilities - Gather business requirements 1. Identify technical requirements and constraints 2. Define business goals and KPIs
Content and Messaging	15%	- Multi-channel messaging 1. Personalization and dynamic content 2. SMS, push notifications, and other channels - Email design and deliverability 1. Content types and templates 2. Deliverability best practices

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

Question #1

ノーザン・トレイル・アウトフィッターズは、SMSメッセージをパーソナライズすることを検討している。
これらのタイプのメッセージをパーソナライズするためにサポートされているデータソースはどれですか？

A. モバイルプッシュ
B. Email Studioにおけるデータ関係
C. GroupConnect
D. モバイルコネクトのユーザー層

Reveal Solution Discussion 0

Correct Answer: D 🗳️